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Commercial | 2013
Project Description
Nike has always amazed us with beautiful commercials and we wanted to express in this short commercial the support and structure of this shoes that provides flexibility and breathability, being a great solution for everyday runners.
In this animated movie we made the concept of running shoes from Nike, where we have nicely detailed, step-by-step, the process of creation. Our team used 3D animations and graphics and the video was created to emphasize the powerful creation and the transformation process of the shoes. The final result is a nice show and a real example of creativity.
Production: Toppen
Features: Art Direction, Character Concept, Animation Direction, Compositing
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